Speed & Performance
How the new site will be faster
Current vs. Upgraded
| Metric | Current (Squarespace) | Upgraded (Next.js) |
|---|---|---|
| Network Requests | 80+ | 15-25 |
| First Content Paint | 3-5+ seconds | <1.5 seconds |
| Time to Interactive | 5-8+ seconds | <2.5 seconds |
| Lighthouse Score | ~40-60 | 90+ |
What Gets Updated
We'll rebuild these features with modern, lightweight alternatives:
FareHarbor booking→Custom booking (faster, cheaper)
Weather widget→Lightweight weather display
Instagram feed→Optimized gallery/social section
TypeKit fonts→System fonts (instant load)
jQuery + Squarespace JS→Modern React (Next.js)
Multiple tracking scripts→Single analytics solution
Third-Party Scripts (Optimized)
The new site will only load these external scripts, and only when needed:
Stripe checkout(Only loads on payment page)
Google Analytics(Deferred loading)
What Customers Will Experience
📱
Mobile Users
Site loads and becomes usable in 2-3 seconds, even on slower connections.
🖱️
Clicking "Book Now"
Instant navigation to booking. No redirect to FareHarbor (which adds 2-4 seconds alone).
🔄
Return Visitors
Near-instant loads with smart caching.
Booking Flow: Before & After
Current Flow
Click "Book Now"Load new pageRedirect to FareHarborLoad FareHarbor scriptsBook
Upgraded Flow
Click "Book Now"Instant navigationBook
SEO & Google Ranking
Google uses page speed as a ranking factor. Faster sites rank higher. The new site will score 90+ on Lighthouse, which helps with search visibility for queries like "Whitefish Lake fishing charter."
Questions about performance?
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